Introducing NEW Jelly Perfume Balm, Sol de Janeiro’s first ever solid fragrance, designed to be swiped anytime, anywhere—in three of our signature Cheirosa scents: 62, 40, and 68. This campaign marked a new product launch with a core resupport fold-in, inspired by adult playtime. It was an opportunity for Sol to reinvigorate the marketplace, reintroduce the core Cheirosa fragrances, and declare that anyone, anywhere, can Cheirosa.
Creative Director: Klitos Teklos
Associate Creative Director: Ginger Dippel
Art Director: Imani McClure
Senior Designer: Korcan Yurdacan
Junior Designer: Rafaela Aidar
Lifestyle Photography: Wiissa
Lifestyle Photography: Rasmus
Product Photography: Rikky Fernandes
Lifestyle Producer: Ghibli media