Creative Director/Art Director: Kaitlyn Peterson
Senior Brand Designer/Art Director: Imani McClure
Copywriter: Ethan Eynard
As a member of the founding creative team, Imani was instrumental in helping to develop the visual language for the brand across print, digital, in-studio, and other internal brand initiatives. Part of developing the brand included workshops with leadership to implement creative strategy and processes that would enable the brand to expand without sacrificing visual presence.
Roles: Creative Strategy, Design Direction, Graphic Design, Art Direction, Production, Web Design, Social Media Strategy, Video Editing